Korean beauty technology firm enters Vietnamese market
06/16/2023 08:12
To make inroads into the Vietnamese market, Coati, which specialises in hair beauty technology and training hairstylists, has signed a contract with a company in Hong Kong (China) and completed the development of the Artist Fun website at vn.artistfun.com to provide online education services. Learners can find videos on how to cut women’s hair for beginners, as well as hairstylist training courses.
The company is seeking business partners to share information and benefits related to hair beauty technology. Coati expects to attract approximately 100 million Vietnamese customers to use Korean hair-care technology via the website.
Taking advantage of the widespread Hallyu (Korean wave) in Vietnam, the company is also developing customised teaching programme tailored to the Vietnamese environment, focusing on training a professional workforce./.