“Product Story”: Increasing the attraction of OCOP products (05/26/2023)
The One Commune One Product (OCOP) program implemented by the province over the years has contributed significantly to branding and market development for products. Among the criteria of OCOP products, “product story” is an important factor in promoting and attracting customers to the product. In the process of building and developing OCOP products of the province, many product stories...