Innovating the tourism product of peach garden

Spring is always an opportunity to attract a large number of tourists to the Xu Lang. Grasping it, the tourism industry at all levels and in the province has constantly innovated and diversified tourism products, including building and innovating the tourism product of peach garden, in order to bring tourists meaningful experiences.

Ms. Nguyen Thanh Phuong (Thanh Binh ward, Hai Duong) has just finished the New Year holiday in Bac Son district, she shared: “I am very surprised and impressed with the peach blossom festival in Bac Son this time. When I came here, I saw that the peach growers investing in splendidly decorated gates, along the entrance to the garden were decorated with bamboo bridges and swings, combined with very eye-catching resting huts. I can also shop for local specialties here, so I’m very excited.”

Tourists visit and take photos at Mr. Chu Van Duc’s peach garden, Khanh Khe commune, Van Quan district

Many other also felt the same as Phuong when coming to this Bac Son peach blossom festival. It is known that during the 2 days of the festival (December 31, 2022 – January 1, 2023), the district attracted nearly 7,000 visitors. Duong Hong Hanh, Deputy Head of the Culture and Information Department of Bac Son district, said: “Instead of encouraging peach gardeners to organize individual tourist activities like every year, this year the district has supported gardeners in the area of Chien Thang commune to decorate and open more services, connect peach garden experience with eco-tourism sites, community tourism sites in the area associated with organizing in cultural activities, sports and tourism to increase the attractiveness of destinations in the district.

Also invested as peach gardens in Bac Son, but the owners of peach blossom gardens in Thong Nhat commune, Loc Binh district have chosen to advertise their own way. Ms. Lam Thi Thuong, Thong Nhat commune said: “My family currently has more than 300 peach trees of all kinds. In order to attract visitors to the peach garden, in 2022, my family has been invested and supported by relevant levels and branches of the district and commune in decoration of peach garden. Therefore, my family’s peach garden has a more attractive appearance and there is a display to introduce and sell OCOP products ( sugared wild lime, 6-finger chicken, fresh pho, dry pho…). Thereby, these days, my family’s peach garden welcomes a lot of tourists to visit and take pictures (from 50 to 200 visitors/day).

Peach garden tourism is a product exploited by the province since the beginning of 2019. Up to now, after 3 years of implementation, the this type of tourism is increasingly developed and renewed with a variety of services. Specifically, from 5 beautiful peach gardens selected in Lang Son city and Loc Binh district (in 2019), at present, peach garden tourism has developed in 11 districts and cities. Typically, the addresses of peach gardens that attract many tourists are in Quang Hong, Quang Trung 1 and 2 hamlets, Quang Lac commune (Lang Son city); Vu Le commune, Chien Thang commune (Bac Son district); Tan Thanh commune (Van Lang district); Khanh Khe commune (Van Quan district), Mau Son commune (Loc Binh district)… In addition to many attractive services at peach gardens, this year some businesses have opened trekking tours (adventure walking tourism) while admiring the ancient type of bell-shaped peach blossom in Mau Son commune…

Mr. Nguyen Phuc Ha, Director of the Department of Culture, Sports and Tourism said: “In order to develop various types of peach garden tourism products, over the years, in addition to encouraging, motivating and honoring peach growers, the industry has directed the affiliated units promote the image of Lang Son’s peach blossoms, as well as guide localities to build tourism products that connect businesses to attract tourists through peach blossom festivals, domestic and international events…

Accordingly, from 2019 up to now, every year, the Tourism Promotion Information Center has built tours to visit the peach garden for tourists, uploaded nearly 100 posts and photos introducing the peach blossom in Lang Son on the province’s smart tourism application and social networking platforms… Localities also actively advertise the image of peach blossoms, typically Lang Son city which has printed more than 5,000 leaflets, and distributed them to people visitors on peach garden tours; many localities coordinate to organize Peach Blossom Culture & Tourism events such as Bac Son and Loc Binh Peach Blossom Festivals; peach blossom fair in Quang Lac commune; beautiful peach garden contest….

According to expert agencies, compared with previous years, this year’s visits of people and tourists in peach gardens in the province tend to increase. This is good news for the province’s tourism industry. Thereby, it not only contributes to building the brand image of “Peach Blossom” but also increases the attractiveness and creates the richness and diversity of spring tourism products in Xu Lang.