Announcing the logo and slogan of Lang Son tourism

– On December 15, the Department of Culture, Sports and Tourism held a ceremony to announce the logo and slogan of Lang Son tourism.

Attending the ceremony were Mr. Duong Xuan Huyen, Standing Vice Chairman of the Provincial People’s Committee, Head of the Provincial Tourism Development Steering Committee; leaders of provincial departments, committees and agencies; leaders of District Party Committees, People’s Committees of ten districts and the city.

At the ceremony, the delegates heard the leader of the Provincial Tourism Promotion Information Center explaining the logo and slogan of Lang Son tourism.

Mr. Duong Xuan Huyen, Standing Vice Chairman of the Provincial People’s Committee (on the right) handed over the decision of Lang Son Provincial People’s Committee recognizing the Lang Son Provincial Tourism Logo and Slogan to the representative of the Provincial Department of Culture, Sports and Tourism.

Accordingly, the provincial tourism logo is a stylized image of the majestic Mau Son mountain, along with the image of a spring peach flower on Mau Son mountain, expressing an aspiration and belief in a bright future, a “new dawn” will come to Lang Son tourism in particular and the development of Xu Lang in general. The slogan “Let’s go to Xu Lang with me”… is easy to remember, master and associated with history as an invitation to visitors to Lang Son.

Speaking at the ceremony, the Standing Vice Chairman of the Provincial People’s Committee emphasized that the building of Lang Son tourism brand identity, in which building the tourism logo and slogan is one of the important tasks to create identity, identify the province’s tourism images. The official use of the logo and slogan in political events, economic activities, trade, tourism, cultural, social and foreign affairs will make a significant contribution to tourism advertisement and promotion, diversifying tourism products, bringing Lang Son tourism closer to domestic and foreign investors and tourists.

Mr. Duong Xuan Huyen, Standing Vice Chairman of the Provincial People’s Committee spoke at the ceremony

In order for the management and exploitation of the logo and slogan values ​​of Lang Son tourism to be most effective, the Standing Vice Chairman of the Provincial People’s Committee proposed the Provincial Tourism Development Steering Committee, the Department of Culture, Sports and Tourism, the Provincial Tourism Association and a number of related units  to well implement a number of contents such as actively carrying out widespread propaganda and promotion work, posting standard designs of Lang Son tourism logo and slogan; strengthen the application of the use of Lang Son tourism logo and slogan to create tourism products, souvenirs and applications in the design and advertising of exhibition booths, websites and publications so on. In particular, for the culture, sports and tourism industry, it is necessary to continue to pay attention to coordinating and promoting tourism activities to ensure safety, flexibility and efficiency, contributing to turning the tourism industry into an important economic sector by 2025 and a spearhead economic sector by 2030 and so forth.

The delegates attending the ceremony were introduced about the provincial tourism logo and slogan standard set by the staff of the Provincial Tourism Promotion Information Center.

Within the framework of the program, the delegates had a chance to visit the display area introducing the standard set of Lang Son tourism logo and slogan, along with gifts, souvenirs and images of the province’s tourism.